Taka would be around 3 or 4 when the spinoff picks up, which is young enough for an adult to consider someone "barely born," but not quite an infant. ![]() The present day of Last Shot is three years after Return of the Jedi, meaning it's set roughly 18 years after the start of Solo (which spans Han's life from 18-24 years old). Lando says, "You were barely born when that run happened." Depending on how we want to interpret that line, it's plausible the Kessel Run took place before Solo even begins. The fake Han, whose name is Taka, tells Solo and Lando they're 21-years old. When discussing the Falcon with the fake Han, the real Solo remarks Han is "Captain of the ship that made the Kessel Run in twelve parsecs." Lando's retort is very interesting: The two head to Frander's Bay on Chandrila, where an exhibit hall listing includes a "Han Solo," who funnily enough is a young pilot posing as Han to get more clients. Because their task is off-the-books, they're forced to hire a pilot for their ship. Last Shot, a new Star Wars canon book that was just published, takes place in a post- Return of the Jedi world where Han and Lando Calrissian embark on a mission together to right some previous wrongs they made in their younger scoundrel days. Related: Solo's Cool Billy Dee Williams Inspiration Previously, we detailed how Han completing the route in less than 12 parsecs could be a blatant lie, but now a case can be made Solo wasn't even the pilot who did it. ![]() Fans have theorized this is the Kessel Run, though that has not been confirmed at this point in time. To learn more about SiteSpect, visit our website.Trailers have showcased the ubiquitous "TIE fighters chase the Falcon" set piece, this time taking place in what appears to be a space cloud. Make sure that you have the Millennium Falcon of A/B testing solutions - one that you can use quickly, flexibly, and have total control over. Han Solo could do this in part because of his own talents and in part because of the Millennium Falcon. You just can’t afford to spend a week designing a promotion once your competitor has one out the door - you need to be able to design and implement on the spot. Han Solo wasn’t the only one doing the Kessel Run, just like you’re not the only marketer or CRO optimizing your website. It’s also about navigating the market to make sure you stay competitive. Optimization, of course, isn’t just about speed. When you get your data, implement the new plan. Seeing lots of abandoned form submissions? Change the form and try it out. Add to carts lagging on your product detail pages? Design a variation and A/B test it on the spot. The point is, Solo does what he needs to do, and he does it fast. ![]() So fast, in fact, that it actually doesn’t really matter that a parsec is a unit of distance rather than time, or that the distance of the Kessel Run is a lot farther than whatever time Solo accounts for, or that he probably took a shortcut because he’s actually just an incredibly dexterous and skilled pilot, begging the question, is it even the Kessel Run at all, or is it a whole new course? But, no matter how you approach it, the Millennium Falcon is fast. There are a lot of theories about how, or whether, Han Solo really could make the Kessel Run in fewer than twelve parsecs. One of the keys to good optimization - just like being a great smuggler/hero - is the ability to move quickly. If you don’t, you may lose your opportunity before you even get a chance to try, and that’s certainly not optimal. You need to get campaigns out the door quickly, change them in a moment if they don’t work, and respond to your competitor’s moves at the drop of a hat. Website optimization is a fast-paced, highly fickle endeavor. Marketers and CROs deal with Millennium Falcon type speeds daily. But Han Solo does it with the Millennium Falcon. For those unsure of their galactic smuggling routes, that’s really fast. ![]() “You’ve never heard of the Millennium Falcon? … It’s the ship that made the Kessel Run in less than twelve parsecs,” says Han Solo in Star Wars: A New Hope.
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